Ecotourbiz 2006 main goal is to promote and market Indonesian and ASEAN ecotourism products by facilitating sellers to meet international buyers.

The objectives include:

1. To promote increased interest in and awareness of ecotourism destinations to the general public, government agencies, and travel industry throughout Indonesia and ASEAN countries.
2. To increase the potential ecotourism market for Indonesian and ASEAN countries to create tangible revenue and employment benefits for all stakeholders and local communities.
3. To create strategic value and branding of ecotourism development in marketing in Indonesia.
4. To improve the development, management, and marketing of ecotourism products in Indonesia and ASEAN countries by inviting experts and practitioners to share their success stores.